Write a short paper on Amazon that addresses the following:

 Corporate mission and how the new product or service aligns with it.

 Defining features of the product(s)/service(s) o How the product will be marketed internally and externally o How the company is differentiating from competition o Alignment of pricing with market position and corporate mission.

 Your substantiated opinion of brand effectiveness.

Section Three: Defining Product or Service Need For your idea, continue your paper by addressing the following:

 Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice.

 What unsatisfied need the product/service fulfills.

 How the customer/buyer seeks information to fill the need.

 How the product is purchased (characterize the buying situation)

 Why your chosen target market is the best choice.

Section Six: Pricing Using the idea that you have chosen, finish your paper by covering the following:

 Explain the fixed and variable costs and how these fit with the company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.

 Examine competitors’ pricing and explain reasoning for differences.

 Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles?

 What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?

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